Jenni Valentino

Organizations that prioritize agile digital infrastructure have been shown to achieve 1.8 times higher earnings growth than those eschewing or delaying digital transformation efforts.

If you’re like most business leaders, your vision is clear, but you’re struggling to make it a reality. You’re hitting roadblocks in the form of large-scale challenges that obscure the route to your big-picture aspirations.

Quick: What’s the difference between customer service and customer experience? For most companies, it’s difficult to define, and even more difficult to determine the transition point between the concepts. But for customers, it’s the difference between brand apathy and brand enthusiasm.

It’s one thing to identify digital transformation and continued digital evolution as a business goal, and another entirely to take the steps to make it happen. After all, digital transformation can take nearly innumerable forms — and the bigger the organization, the more options you have.

We've been using the term “digital transformation” for years to describe the practice of modernizing and automating processes and operations at an enterprise level. And there’s a lot of value in that term — after all, we believe technology should transform the way you work. But recently, we’ve started thinking in terms of our customers’ digital evolution as it relates to their digital transformation.

Digital transformation as a buzzword seemed to be fading into obscurity prior to the pandemic. But now, digital transformation is back with a vengeance. Why? Likely because the ramifications of COVID-19 exposed an uncomfortable truth: Collectively, we weren’t quite as far along in our digital transformation journey as we believed.